Hi! I am Varidhi.
I am a PR & Comms. Professional
A motivated millennial, with her finger on the pulse of social and digital media advancements, who thrives in rapidly growing & innovative organizations. A current graduate of USC Annenberg School for Communication and Journalism with a strong background in Consulting. Also, you can call me Ria. Let’s dive in~
- Campaigns
- Video Production & Edits
What I Do
I have done some interesting work in Comms. & Strategy at USC. Just click on the pictures to learn more!
Research/Analysis/ Creativity/Storytelling
Created a campaign to drive maximum subscription for the ABC Club.
Consumer Insights/ Culture/Marketing
Created a targeted B2B campaign for Boxed Water, aimed at increasing sales by reaching out to key target audiences.
Branding/Research/ Creativity/OOH Ads
Spearheaded a targeted B2B campaign aimed at increasing subscriptions & engagement for Trade for Teams.
California Housing Industry
Industry Analysis/ Strategy & Crisis Comms.
Identified a solution for the lack of affordable housing in CA. Created eye-catching visuals & engaging content.
Press Releases & Opinions
Developed creative briefs, compelling press releases, features & opinions.
Paid Social
Created IG posts, magazine covers, infographics & multi-platform content for Boxed Water, Patagonia, Community Land Trust & other consumer & tech products/services.
Case Studies
Did financial & stock analysis, trend analysis, and scenario planning for Airbnb, Adani Enterprises, California CLTN & developed actionable solutions.
Data Analysis
Used Brandwatch, Google Analytics, Orange & Voyant to analyse diverse topics like Superbowl, Housing, Trends, Culture & Tech Industry.